Discovery
How do I tell whether answer pages bring enquiries?
Record a dated enquiry with the source the customer actually gave. Track AI mentions separately. At the end of the week, count enquiries by source and pick one page to improve.
- Ask “How did you find us?” when that is appropriate, and retain an unknown-source category.
- For a visibility check, save the prompt, service, date and cited URL. Keep an observation separate from a buyer or a sale.
- Compare your weekly log with the previous week. If buyers still ask the same question, edit the relevant answer and test it again.